Web Design – what is it?


It can be very confusing – are they talking about pictures or the videos on the website? Or are they talking about structure or the technology behind it all?


Web design refers to the user experience aspect of website development. The user is the individual, customer, partner or manager that will be landing on the website and exploring it to arrive at some kind of call-to-action.

The website is the window to your business. Web design is the last step that convinces a consumer if they should buy from you or not.


So, what do the consumer see when they land on your website? Is it;

  • Messy layouts
  • Broken links
  • Slow loading pages
  • Blurry images
  • Color mismatching

If they see all of this, they are going to close their browser and move onto the next website that makes it simple and easy for them to arrive at what they are looking for. That’s why website design is so important. It can either convince a consumer to stay, or it can send them away.

It doesn’t matter how good your product is or how great your references appear; if they can’t use your website to find what they want; they aren’t going to bother.

Today you have just 2 minutes and 17 seconds before someone decides to leave a website. Memorable, beautiful, and articulate website design will convince them to hang around longer. Why? The appealing nature of its layout will make them feel comfortable browsing your site.


Here are 5 signs to why web design is important:

1. Navigational Organization

You need to make sure that it’s easy for your consumers to arrive at their desired locations. If they face confusion or broken links, they are going to close out of the screen. That’s why a well labeled navigation bar or menu with accurately organized web pages is something you want for your online presence. If the navigation is well developed, users can easily explore and understand your website and possibly familiarizing themselves with new products that they hadn’t even considered.


Navigation on your website is one of the most important things a web designer can provide for your website.


2. Visual Components

Humans are visual creatures by nature. We have been since the beginning of time.

Marketers today agree that visual components are the most important elements of marketing. Time is money, which means if we can view a picture or video that tells us what we need to know in 30-seconds or less, we’re going to opt for that over the text heavy pages.

Readers tend to remember a brand when the visual components like images, colors, and logos all are branded seamlessly together. Overdoing these elements won’t do you or the company any good either. Web pages with too much content can seem overwhelming and convoluted.


That’s why you need a web designer to pick the right layouts, with the right images – in a way that is clean and organized.

3. SEO

Search Engine Optimization is the process by which a website is ranked in search engines like Google, Bing etc. today. If your website doesn’t include SEO, you are not going to be locatable by anyone searching for your words or terms. Web designers know how to tag photos, pages and videos, as well as write your keywords into titles, meta descriptions and captions to enhance your SEO. When engines like Google, Yahoo and Bing crawl your website you want them to rank you as highly as possible.

If you want to increase your website conversions and build a bigger following, web design is what stands in the way. You need a website that is easy to use, engaging,and optimized for SEO.

Web designers can make this happen for you; a worthy investment that surely paysoff in the long run.

4. Branding

One question you must think about is; do people remember your business after they leave your website? The answer to that; it depends on how good your brand uniformity is. Your brand is what sets you apart from your competitors. The importance of your graphical images, logos, and other representations of your company perfectly brand your business throughout your website.

Web designers can make sure your branding is consistent through all your online marketing materials.


5. User Engagement

You want your users to engage with your page. You want them to click buttons that bring them to shopping carts, show them more information and bring them to the checkout. If people feel that your website is not one that should be engaged with, then they are not going to bother.

Do the links on your website work? Is the layout enticing? These are all things a web designer needs to keep in mind. At the end of the day, the user is what’s keeping your business afloat.




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